Does the food smell? If so, what does it smell like?

“But doesn't raw food smell”, is the question we get asked the most. The answer depends on 2 things: your sensitivity to smell and the type of meat. If you have a strong sense of smell, you may find that raw smells slightly stronger than wet pet food. In any instance, our raw pet food has a similar smell to raw meat you get from the store.

Our meals that contain offal (e.g. tripe) or fish will have a slightly stronger smell than chicken or turkey for example.