I’ve got my first delivery, and defrosted a tub. There’s white bits in it. What is that?

The white bits in our food are raw bone, which is a natural source of calcium and phosperous, which is amazing for strong bones. The bone is passed through a grinder so it's easy for pets to digest.

You may notice slightly bigger pieces of white bits; this is cartilage. Cartilage is more flexible than bone and it can make it through the grinder in slightly bigger pieces. Don't worry; these pieces of cartilage don't pose a choking risk.